We have plenty of wines in our store that don’t have ratings – whether they are smaller production, haven’t been submitted to publications, or are new vintages that haven’t yet been rated- we taste ‘em, we like ‘em, we buy ‘em. However, there is no question that ratings sell. So, if they have scores, all the better.
We typically use 4 main sources for scores and write ups: Wine Enthusiast, Wine Spectator, Wine Advocate and International Wine Cellar - with the occasional use of smaller publications. An important thing to remember in the scores game is how wines are categorized. Using the 100 point scale, 85 to 89 points is considered a VERY Good to Excellent wine, 90 to 94 points, an outstanding wine and 95 points or above an Exceptional or Classic wine (yeah, you don’t find those in our $15 and under category.) I always like to remind people that each of our four main sources uses this same 100-point system, and that a wine with a score of 85 or 86 which some might dismiss is actually rated a VERY GOOD wine.
In Part 1, I am going to tell you a little more about Wine Enthusiast and Wine Spectator. Both blind taste thousands of wines per year and are adamant about their commitment to the integrity of reviewing. One thing to note, however, that both accept advertising which some consider a conflict of interest.
The Wine Enthusiast
Wine Enthusiast was founded in 1979 as a direct mail business for Wine Accessories. In 1988 Wine Enthusiast Magazine was founded. The magazine has grown to become the world’s largest periodical devoted exclusively to wine and spirits. There are some who discount the Wine Enthusiast because they feel it scores too liberally. I actually like their reviews – which I find have a lot more detail and descriptors than the Wine Spectator – and almost always really like wines they have rated well. I think of the Wine Enthusiast as the Roger Ebert of wine reviews. Many reviewers seem to criticize films not destined for an Oscar, but whenever I see a movie that isn’t terribly profound, but is 90 minutes of entertainment and fun, Ebert always seems to recognize its merits. I think the Wine Enthusiast does the same. Keep in mind, most wine is made for pure enjoyment- and sooner rather than later. Recognition should go to wines you enjoy now while hanging out with friends, and shouldn’t be reserved just for those you bring up from the cellar to pair with foie gras. Hey, I like Academy Award winners- and cellar candidates- as much as the next gal, but sometimes I just want to sit back, have fun and have a tasty glass of vino.
Moncontour Cremant de Loire Rosé NV
“Young, very crisp wine, definitely in the bright acidity style of sparkling wine, its fruits going towards currants, with a final grapefruit citrus element.” This is a fantastic sparkling rosé of Cabernet Franc that is incredibly food friendly- and affordable! – 87 points, $11,99, Wine Enthusiast
Veramonte Sauvignon Blanc 2010
“For as long as Chile has been taken seriously for its SBs, Veramonte has been a value leader. This wine is a bit softer and less pungent than previous efforts, but it’s still tangy and shows good green apple and melony flavors.” This is a great go to white for hot weather. 87 points, $10.99, Wine Enthusiast
Wine Spectator
Founded as a San Diego-based tabloid newspaper in 1976, Wine Spectator was purchased three years later by current editor, “the good life” publishing guru, Marvin R. Shanken. In 2008, the Luxury Institute ranked the Wine Spectator as the No. 1 business and consumer publication among wealthy readers. It is probably the best known of all the publications with wine reviews. Though often called the “Wine Speculator” and criticized for inflating the ratings of high paying advertisers (and panning those who don’t advertise or who have discontinued ads,) it is still one of the most influential in the ratings game. A spot on the Spectator 100 is a guaranteed sell through for any wine! Using a rating from the Spectator can really help sales, since many people give a lot of weight to its scores, but the write ups are notoriously brief and I usually have to add more to fill a wine card.
St. Kilda Shiraz 2009
“Bright and lively, a crisp style that offers cherry and strawberry fruit, hinting at coffee on the finish. Drink now.” 87 points, $8.99, Wine Spectator
St. Kilda Chardonnay 2010
“Fresh and citrusy, with a lemony edge to the apple and spice flavors. Drink now.” (You can see how that wouldn’t fill up a wine card.) 85 points, $8.99, Wine Spectator